Essential Functions
Primary responsibilities include leading the company's efforts to grow volume and profit in the convenience channel.
Responsible for achieving sales goals and strategic objectives within his/her customers and/or territory.
Effectively manage the relationship with customers assigned, lead negotiations that align with Barcel's strategic plan while working collaborative with key stakeholders in the company to provide best in class service to such customers.
Analyzes business environment to develop annual strategic plans for Customers as a frequent Joint Business Plan partner.
Responsibilities
Establishes productive, professional relationships with key personnel at assigned customers at all levels.
Lead Business Unit on strategy, development and overall sales objective for emerging brands.
Coordinates the involvement of company personnel, including support, service, management resources, in order to meet account performance objectives and customer’s expectations.
Meets assigned targets for profitable sales volume and strategic objectives in assigned accounts for all brands/categories
Proactively assesses, clarifies and validates customer needs on an ongoing basis.
Leads solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel.
Deliver annual volume, manages trade spend and profit plan for all brands/categories in all accounts assigned
On-going analysis and review of business trends to identify gaps to plan and execution for all brands/categories
Actively participate in Annual Planning and Forecast process in collaboration with other departments.
Develop annual promotion plan while adhering to Trade Spending Plan, and ensure flawless execution through consistent customer engagement and buy-in for all brands/categories
Actively coordinates and ensures efficacy of customer Joint Business Planning process, assortment & segmentation (POG) reviews, and scorecard sessions using relevant fact-based selling
Drives execution of account programming by collaborating with national and regional head quarter contacts and appropriate Operation Sales teams for all brands/categories
Ensure pricing and merchandising objectives are achieved consistently with Portfolio/Brand strategy, account objectives and efficient trade spending.
Take lead on growth initiatives understanding overall category and competitive trends.
Maintain accurate performance information of customers.
Develop the tactics and resources plan for initiatives to ensure effective execution and communication plan of action to all stakeholders.
- Ensure all promotions are accompanied by effective POS and incremental displays.
Aggressively sell price programs by utilizing best practices and available tools.
Customize presentations to better appeal to customer’s needs.
Evaluate ROI to ensure all promotions are within company TPR guardrails.
Executes distribution on new and existing priority SKU’s in-line recommendations aligned to Company standards, Gold Standard Execution
Establishes “Wiring Model” that ensures communication with all chain decision makers
Compliance with Barcel USA policies and procedures
Organizational Culture
Barcel USA is the snack division of Grupo Bimbo.
We are an exciting, and fast growing consumer packaged goods company headquartered in Coppell, Texas with a strong presence in the largest markets across the United States.
We manufacture, distribute and sell a great selection of innovative salty snacks offering a mix of unique, sweet and spicy products made with the highest quality standards.
Our Brands include Barcel and Popcornopolis.
Our top selling products include: Takis, Hot Nuts, Waves, Popcornopolis and many others that will fill you flavor pallet with joy and enthusiasm.
For more information visit www.
barcel-usa.
com
Education/Experience/Knowledge
Education Business: Administration, Marketing Bachelors Knowledge of Convenience Channel and/or Grocery in a CPG environment (4 + years)
Career trajectory of delivering results and increasing responsibility
Warehouse, Grocery Supplier and DSD experience preferred Language: Bilingual English and Spanish desirable
Travel: Domestic 50%
Strong negotiation and problem-solving skills
Power User Excel & PowerPoint
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